| Custom vs. Standard DatafeedsStandard Feeds are determined as being point-to-point were conversion parameters are fixed at both ends (source and target). These types of feeds are generally found as webstore feeds going to comparison shopping sites. Problems occur when the source data deviates away from being fixed and becomes randomised with the target (webstore, marketplace, multi-channel system or platform) remaining fixed. This scenario applies to the vast majority of product data sourced from wholesale suppliers. It's only through the use of Custom Data Feeds, this issue can be solved, and other retail related issues can be addressed. What are Custom DatafeedsThe product listing process is treated by many as purely an administration process, but it’s really a very pivotal part of the sales process. Data just provides the information necessary to create listings, but it’s in the skill of how data is processed and presented than impacts sales through either good or bad listings. To meet this goal, we don't just save you time by converting data into standard listing formats (data feeds); we expand the possibilities of data feeds by applying business logic, formatting and product classification to your existing data in the feed. Optimised Full Cycle Data Processing
Advanced Data ConversionWe provide Customised Data Feed solutions that removes the burden of manual data entry and file formatting by automating the process of turning data from inventory spreadsheets, database exports, webstore exports, supplier and product catalog directly into Marketplace Data Feeds for Bulk Listings (eBay, Amazon, PlayTrade), WebStore Data feeds or 3rd Party Systems/ Platform feeds.Creating an attractive and inviting product listing that sells products, requires more than just presenting the original data in the feed. Data gives the facts but presentation, layout, styling and well taken pictures turn the mundane into something special. It’s that something special that creates sales. The unique use of HTML formatting in the feed conversion process allows the automatic creation of individual product listings in bulk without Sellers requiring to code in HTML or 'Cut and Paste' into templates. Formatting Benefits for Sellers:
We can incorporate optimized html templates for marketplaces such as eBay or use compliant HTML/CSS for others like Amazon Multiple Variations for ProductsCreate single multi-quantity fixed price listings instead of separate listings for a product with a choice of options like cloth size, shoe size, color, material and patterns.List once for all variations and benefit from:
Customised Payment and Shipping PoliciesCertain Marketplaces accommodate for customised payment and shipping policies as well as additional/ bespoke services offered. Instruct Sellers on your company’s policies and speed up payments, shorten dispatch time and receive good reviews. Product searches can be significantly enhanced by selecting the appropriate keywords that best describe the product being sold. The addition of using Meta Data for additional keywords and short product descriptions enhances visibility further. Category and Product ClassificationOne of the Key Elements to listing products and their visibility is determined with the precision of listing products in the correct category and sub categories of that marketplace. Incorrect product classification can lead to lower sales as products may not be found in searches or are placed lower in search results if found.
Inventory SplittingSelling the same product on multiple marketplaces with a set amount of stock, produces a greater level of sales but also increase the likely hood of over-selling and buyers demanding refunds. To combat this occurrence we have the option for clients to set what percentage of stock they require listed on each marketplace they are selling. Maximise and grantee your sales margins by using automatic re-pricing (Smart Pricing). This feature allows Sellers complete control on increasing and decreasing pricing in both Product Feeds and Pricing and Stock updates. Customise your pricing strategy for Best Sellers, Slow Products and New Arrivals as well as factoring in Shipping and Marketplace commission rates.
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