General Overview

   Service Overview

   Custom Data Feeds

   Marketplaces

   Webstores

   3rd Party Software

   Migrations

   Product Catalog Data


 Catalog Conversion

   Dropship Conversions

   Supplier Integration

   E-Catalog Output 

   Custom Catalogs

   Software Solutions

   EDI for Online Retail

   Catalog Transformer

   Marketplace Enablement

   Professional Services

   Retail Data Consultancy


 


One of the best kept secrets in multi-channel selling is the optimised data feed enabling Retailers to bypass manual data processing and take goods to market quickly.

Custom vs. Standard Datafeeds

Standard Feeds are determined as being point-to-point were conversion parameters are fixed at both ends (source and target). These types of feeds are generally found as webstore feeds going to comparison shopping sites.

Problems occur when the source data deviates away from being fixed and becomes randomised with the target (webstore, marketplace, multi-channel system or platform)  remaining fixed

This scenario applies to the vast majority of product data sourced from wholesale suppliers. It's only through the use of  Custom Data Feeds, this issue can be solved, and other retail related issues can be addressed.

What are Custom Datafeeds

The product listing process is treated by many as purely an administration process, but it’s really a very pivotal part of the sales process. Data just provides the information necessary to create listings, but it’s in the skill of how data is processed and presented than impacts sales through either good or bad listings.

To meet this goal, we don't just save you time by converting data into standard listing formats (data feeds); we expand the possibilities of data feeds by applying business logic, formatting and product classification to your existing data in the feed. 

Optimised Full Cycle Data Processing 


 DATA CONVERSION
 BULK LISTING FORMATTING & PRESENTATION
 MULTIPLE VARIATIONS FOR PRODUCTS
 MERGING MULTIPLE RECORDS BASED ON SKU'S, UPC'S, EAN'S & GTIN'S
 CUSTOMISED PAYMENT & SHIPPING POLICIES
 VISIBILITY USING META DATA & KEYWORDS
 CATEGORY & PRODUCT CLASSIFICATION
 INVENTORY SPLITTING
 PRODUCT REPRICING

Advanced Data Conversion

We provide Customised Data Feed solutions that removes the burden of manual data entry and file formatting by automating the process of turning data from inventory spreadsheets, database exports, webstore exports, supplier and product catalog directly into Marketplace Data Feeds for Bulk Listings (eBayAmazonPlayTrade), WebStore Data feeds  or 3rd Party Systems/ Platform feeds.

Formatting & Presentation

Creating an attractive and inviting product listing that sells products, requires more than just presenting the original data in the feed. Data gives the facts but presentation, layout, styling and well taken pictures turn the mundane into something special. It’s that something special that creates sales.

The unique use of HTML formatting in the feed conversion process allows the  automatic creation of individual product listings in bulk without Sellers requiring to code in HTML or 'Cut and Paste' into templates. Formatting Benefits for Sellers:


 COMPLIANT HTML/CSS CODE USED FOR EACH MARKETPLACE
 NO CODING REQUIREMENTS FOR SELLERS
 DATA CAN SIGNAL FEATURES TO DISPLAY (PROMOTIONS, FREE SHIPPING, ETC)
 PRODUCTS PRESENTED IN A CLEAN AND PROFESSIONAL MANNER
 USER CUSTOMISATION OPTIONS

We can incorporate optimized html templates for marketplaces such as eBay or use compliant HTML/CSS for others like Amazon

Multiple Variations for Products

Create single multi-quantity fixed price listings instead of separate listings for a product with a choice of options like cloth size, shoe size, color, material and patterns.List once for all variations and benefit from:


 AUTOMATIC AGGREGATION OF VARIATION DETAILS
 SAVE ON LISTING FEES AS A MULTIPLE VARIATION QUALIFIES AS ONE LISTING
 REDUCE TIME SPENT LISTING
 OFFER MORE OPTIONS TO BUYERS IN ONE LISTING

Customised Payment and Shipping Policies

Certain Marketplaces accommodate for customised payment and shipping policies as well as additional/ bespoke services offered. Instruct Sellers on your company’s policies and speed up payments, shorten dispatch time and receive good reviews.

Product Visibility with Metadata and Keywords

Product searches can be significantly enhanced by selecting the appropriate keywords that best describe the product being sold. The addition of using Meta Data for additional keywords and short product descriptions enhances visibility further.

Category and Product Classification

One of the Key Elements to listing products and their visibility is determined with the precision of listing products in the correct category and sub categories of that marketplace. Incorrect product classification can lead to lower sales as products may not be found in searches or are placed lower in search results if found.

 CLASSIFY YOUR PRODUCT ACROSS MULTIPLE CATEGORIES NOT JUST ONE CATEGORY
 AUTOMATICALLY ASSIGN CORRECT ID'S FOR SUB CATEGORIES
 SELECT RELEVANT ID'S FOR BROWSE NODE SEARCHING

Inventory Splitting

Selling the same product on multiple marketplaces with a set amount of stock, produces a greater level of sales but also increase the likely hood of over-selling and buyers demanding refunds. To combat this occurrence we have the option for clients to set what percentage of stock they require listed on each marketplace they are selling.

Product Repricing

Maximise and grantee your sales margins by using automatic re-pricing (Smart Pricing). This feature allows Sellers complete control on increasing and decreasing pricing in both Product Feeds and Pricing and Stock updates. Customise your pricing strategy for Best Sellers, Slow Products and New Arrivals as well as factoring in Shipping and Marketplace commission rates.

 GAIN AGILITY WITH DYNAMIC PRICING IN COMPETITIVE MARKETS
 TAILOR PRICING ACCORDING TO PRODUCT RANGES, SEASONAL FLUCTUATIONS, DEMAND, STOCK AVAILABILITY, ETC
 GUARANTEE YOUR MARGINS AND SELL ABOVE YOUR MINIMUM PROFIT LEVEL
 RE-PRICE IN VOLUME
 PRICE COMPETITIVELY AGAINST COMPETITION, BUT STILL MAKE A PROFIT

   CONTACT US TODAY TO DISCUSS YOUR CUSTOM FEED REQUIREMENTS