General Overview

   Service Overview

   Custom Data Feeds

   Marketplaces

   Webstores

   3rd Party Software

   Migrations

   Product Catalog Data


 Catalog Conversion

   Dropship Conversions

   Supplier Integration

   E-Catalog Output 

   Custom Catalogs

   Software Solutions

   EDI for Online Retail

   Catalog Transformer

   Marketplace Enablement

   Professional Services

   Retail Data Consultancy

 
 


Marketplace Enablement provides Dropshipping and Wholesale Suppliers an easy method for customers to list, market and sell their products, generating more ‘new orders’.

Dropshipping has become a favoured method for many Online Sellers to establish themselves as Stockless Retailers. It is a symbiotic relationship that benefits both the Retailer and Wholesalers, the more virtual products sold by Retailer the more new orders generated for the Wholesaler.

Dropship and Wholesale providers are often selected on the basis of products variety at prices that can yield good profits, well stocked inventory, trade reputation and the addition of wholesale product catalogs in a downloadable format.

It is this downloadable ‘FORMAT’ which plays a pivotal role in generating sales and new orders for both Sellers and Wholesalers.

Good Products, Great Prices...?

You have the right products at the right price. But if Sellers have to outlay additional time, resources and cost then as a proposition it becomes less appealing.

More Work + Additional Resources = Less Appealing

Wholesale Product Catalogs to Marketplaces

Wholesale Catalogs provide the details and Product Listings provide the marketing that generates the sales, leading to ‘New Orders’

Providing Sellers with your unique catalog in a variety of formats (EXCEL, CSV, XML, TAB, Semi-Colon Delimited, etc.), allow them to obtain a detailed list of your product inventory but it does not address the requirement to creating product listings.

More Sellers + More Listed Products = More New Orders

Unless product details are provided in the exact format required by the marketplace then Sellers have uphill struggle to convert your product catalogs into listing, thus creating a direct limiter on the volume of your new orders being generated through marketplace sales from Sellers.

Enabling Your Clients to Generate More 'New Orders'

The easier it is for Clients to list your products the greater your opportunity to gain new orders. Marketplace Enablement  removing the barriers of Manpower, Data Administration, Technical Expertise, Infrastructure and Hassle and in turn provides an easy, quick and repeatable method for all clients to market and sell your products.

We provide hosted technology and expertise to automate the processing of small, medium and large volumes of product and inventory data into relevant feeds for chosen MarketplacesWebstores and Multi-Channel Systems.

Bypassing Limiting Factors

Marketplace Enablement allows Wholesalers’ and Dropshippers to bypass certain factors that have a direct impact on the generation of new orders.

Time Requirements

The More SKU’s you have listed in your catalog, the greater the workload required on the client side to re-format in listings for webstores and marketplaces.

The longer the lag time in listing products, the longer it takes to generate sales and new orders. Many products may even be discontinued or on a long backorder by the time the Seller lists your products.

Client Expertise

Clients just might not have to expertise or willingness to turn large volumes of data into listings to generate new orders for you. The levels of expertise and technical competence will vary from client to client.

Processing Costs

The cost of outsourcing to a 3rd party or paying additional staff wages to convert Wholesale catalog data into marketplace listings or webstore formats is a crucial factor that may deter Sellers

Payback Time

Some products sold in volume may yield small margins for Sellers, so the payback time for the investment in processing costs may outstrip current and future profits.

Manpower

Many dropship users are small business with a handful of people, so manpower is a critical issue.

Increasing New Orders

Don’t turn away prospective sellers by not providing a catalog feed, boost your Seller uptake with ‘Marketplace Enablement’ by providing Sellers the option to market and Sell your Products on Multiple Marketplaces with ‘Pre-Formatted’ and Compliant Files.

Provide Catalog Feeds of your Product Inventory that are enabled, configured and compliant for minimum client input so they can start marketing and selling your products today.

Compliant files is more than a suitable data structure that the marketplace will accept, it expands to meeting trading rules, shipping methods, default handling times, stock locations, item specifics, category ID’s, payment policies, returns, etc.

Benefits of Marketplace Enablement

Total Ownership (Feed Provider)

Remove the requirement for sellers to use 3rd Party Feed Providers who also offer Competitors Feeds. Take full ownership of your data sources and become a ‘Direct Feed Provider ‘for all your products across Multiple Marketplace or WebStores.

Offering Value Added Services

Add real and instant value by offering your full catalog and product updates pre-formatted for major marketplaces, (eBay, Amazon, Play.com, etc.). Offer as an additional Value Added Service to Suppliers or as an Enticement in joining your Membership Scheme.

Enhanced Marketing Capabilities

Market your company as a provider of ‘Compliant’ feeds suitable for various key Marketplaces online and dramatically increase your user base of Sellers.

Have your SEO strategy re-focused with Marketplaces that you serve directly and enhance existing Trade Directory Listings as offering ‘New Services’.

Quicker Product Listing (Marketing & Sales)

Dramatically cut the delay in listing time required by your Sellers to list and market your products to generate sales and new orders. Less time spend in listing preparation may allow for greater listing volumes and more opportunities for sales and new orders.

Enable Seller to List in High Volumes without the Requirement of Systems

Allow your Sellers to list thousands and tens of thousands of Products across various Marketplaces without the requirement of Stock Management or Multi-Channel Systems. Save them time and money!

On-Demand Catalog Feed Creation

Export and Format your Wholesale Catalog data for Whole Catalog Update, New Arrivals, Price & Quantity Updates.

Hosted or In-House Solution

Opt for either a hosted or in-house solution to meet your specific requirements

 ADVANCED DATA MAPPING FOR LARGE SCALE DATA CONVERSIONS
 ANY-TO-ANY FORMAT CONVERSIONS
 CUSTOMISED HTML/CSS FORMATTING FOR PRODUCT DESCRIPTIONS
 MERGING OF MULTIPLE KEY RELATED FILES INTO SUITABLE MARKETPLACE FEEDS
 DATA ENRICHMENT FOR MISSING DATA
 EMBEDDED SPECIFIC WHOLESELLER RELATED DATA (SKU'S, INTERNAL ID'S, MPN, ETC)
 INTERNAL PRODUCT CATEGORIES CONVERTED TO APPROPRIATE MARKETPLACE LISTING ID'S
 SPECIFIC BUSINESS LOGIC (REPRICING, SKIP PROCESSING FOR ZERO/DISCONTINUED STOCK, BACKORDERS)

Wholesale Catalog to Feed Formats

   EAY (FILE EXCHANGE & TURBOLISTER)    SEARS MARKETPLACE
   AMAZON (CATEGORY SPECIFIC)    WEBSTORES (MAGENTO,X-CART,BIG COMMERCE,ETC)
   PLAY.COM    ADDITIONAL MARKETPLACES/ONLINE VENUES (PLEASE REQUEST)

 REVIEW THE CATALOG ENABLER SOLUTION FOR MARKETPLACE ENABLEMENT OF YOUR DATA